Context is everything. It's no surprise displaying artwork from a famous contemporary artist on an urban street is overwhelmingly ignored. This was demonstrated when Belgian artist Luc Tuymans participated in an experiment where he painted a large artwork and hung it on a busy street in Antwerp. Predictable as it is, I find the video interesting because of the comments by curators and admirers of Tuymans work.
I have a tic of internal eye rolling every time I hear artists referred to as 'important'. It's confirmed now I'm a philistine because I've only vaguely heard of Tuymans although he's considered by many as the most important living painter alive. I like his paintings and I'm curious to read more to see why his work is considered valuable and influential. But c'mon, as much as I love painting, looking at painting, talking about the process of painting, the self-proclaimed importance of the art world makes me, well... barfy. Tuymans himself doesn't seem to suffer from this inflated view of contemporary art. The people surrounding him do.
I once had a professor (also somewhat important in the art world) who I did think was brilliant say, "If you can do art, you can do anything". It's been over 20 years since I first heard that comment and I still can't figure it out. I do have glimpses of what he meant. It takes a high degree of intellect to create great, meaningful art in any artistic pursuit. Still, I would like to know what he meant exactly. Clearly in that context, I can't do art, because if someone wants me to discuss the Euler-Tricomi equation as it's used in the investigation of transonic flow, I am so, like, totally clueless.
Now, be a dear, watch the video and have a little chuckle about how wrong all those curators were.